Series 2: Shark Tank
Ep. 88 - Anthony Franco - MC Squares
As a serial-entrepreneur steeped in design, Anthony Franco has straddled the worlds of creating technology for consumers as well as creating tools they can leverage for their own enjoyment and enrichment of the world around them.
Having sold his user experience design firm, EffectiveUI, in 2012 to WPP, he has a proven track record for predicting and building stellar experiences that incorporate tons of end-user feedback. He understands the power of observing behavior, watching and learning how people like to work and interact with the world around them to provide innovative solutions they may not even know they need.
mcSquares is a culmination of all this experience. Earning a coveted spot on Shark Tank, and seeing explosive growth in sales this last year is an affirmation of Anthony's passion and vision.
"I brought in six products with sixty SKUs instead of focusing on my core competency and explaining it simplistically. I tried to prove it was a business not just a product."
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Company Profile
Known for the "Art of Whiteboarding," mcSquares designs and manufactures innovative products in Denver, CO. Their reusable Stickies sticky notes, whiteboard Tiles, personal whiteboard Surfaces, and layered whiteboard Tablets empower communication, collaboration, and creativity for teams while eliminating information overload, distractions, and distortions caused by technology.